Introduction: The Metaverse is Scarier (and Better) Than You Think For a long time, brands dismissed Roblox as a simple platform for simple games. They imagined endless "Obbys" (obstacle courses) and basic tycoons. They didn't see it as a place for narrative depth, complex mechanics, or serious brand engagement. We wanted to challenge that perception. At SwagSoft, we don't just build maps; we build worlds. To prove the technical maturity of the platform, we launched a strateg

When a brand hears the phrase "Roblox game development," their minds usually jump to cartoon characters and laser guns. It’s an...

When reporting on a Roblox campaign, using metrics similar to those for traditional banner ads—like impressions or clicks—is not...

Let's start with a number that should make any marketer sit up a little straighter: nearly 90 million . That’s not the latest streaming...