Introduction: The "Attention Economy" Problem Promoting a brand with a game isn't new. We’ve seen the giants do it, from Coca-Cola to McDonald's. At SwagSoft, we’ve built titles for big names like Caltex , Samsung , Phillip Morris International and the RSAF . But for a standalone restaurant brand, the challenge is different. You don't necessarily want to splurge a million dollars on an ad. You would rather rely on word-of-mouth and customer loyalty. When Omote , a renowned Ja