Introduction: The "Attention Economy" Problem Promoting a brand with a game isn't new. We’ve seen the giants do it, from Coca-Cola to McDonald's. At SwagSoft, we’ve built titles for big names like Caltex , Samsung , Phillip Morris International and the RSAF . But for a standalone restaurant brand, the challenge is different. You don't necessarily want to splurge a million dollars on an ad. You would rather rely on word-of-mouth and customer loyalty. When Omote , a renowned Ja

Policy makers and government bodies face a constant, difficult challenge: How do you talk to a younger audience about serious, sensitive social issues without sounding like a lecture? Traditional methods, brochures, TV ads, and talks, often result in passive consumption. The audience hears the message, but do they feel it? Recently, the Ministry of Social and Family Development (MSF)  approached SwagSoft with a heavy topic: identifying and handling toxic relationships. They d

When a brand hears the phrase "Roblox game development," their minds usually jump to cartoon characters and laser guns. It’s an...

When reporting on a Roblox campaign, using metrics similar to those for traditional banner ads—like impressions or clicks—is not...

Let's start with a number that should make any marketer sit up a little straighter: nearly 90 million . That’s not the latest streaming...

When motivation stalls and attention drifts, even the best strategies can lose momentum. Solving problems today isn’t just about having...

Gamification, though not a new idea, has recently taken center stage as a powerful tool in mobile app development. By adding game-like...

Introduction In the digital landscape, the art of engaging users through mobile games and gamification is an intricate dance of...