Introduction: The Metaverse is Scarier (and Better) Than You Think For a long time, brands dismissed Roblox as a simple platform for simple games. They imagined endless "Obbys" (obstacle courses) and basic tycoons. They didn't see it as a place for narrative depth, complex mechanics, or serious brand engagement. We wanted to challenge that perception. At SwagSoft, we don't just build maps; we build worlds. To prove the technical maturity of the platform, we launched a strateg